Founded in 2012 and headquartered in Melbourne, Tall Bob aims to elevate customer engagement through innovative mobile messaging strategies.
For Ari Berman, Commercial Director at Tall Bob—a dynamic mobile messaging platform revolutionising customer engagement—securing client agreements quickly and efficiently is critical to business success.
The problem
Previously bogged down by cumbersome, manual document-signing processes, Ari sought a straightforward solution that would save time, simplify workflows, and reduce administrative overhead.
Initially exploring familiar platforms, Ari quickly realised these solutions weren't practical. "DocuSign was my first thought, but the costs were excessively high," Ari explained. "Their plans lacked flexibility and simply weren’t suitable for our evolving needs."
The solution
Discovering Annature provided exactly the flexibility Ari required. Annature’s transparent pay-as-you-go model offered an immediate advantage. "The billing flexibility was the primary draw. As we grew, we had the option to customise our plan," he emphasised.
Yet Ari soon found other significant benefits, notably the Australian-based customer support. "Whenever I had a question or needed assistance, I called Annature, and the support team answered immediately—no waiting or transferring calls," he highlighted. "That kind of responsive support makes an enormous difference, even though pricing was my initial motivator."
The outcome
The impact of implementing Annature was quickly evident across Tall Bob’s operations. "Our turnaround time for contracts improved dramatically," Ari noted. "Contracts now come back roughly 50% faster. Previously, if signing took around eight days, now it takes about four. Often agreements return signed within minutes."
A significant improvement came from moving away from traditional methods of signing PDFs manually, printing, scanning, and emailing documents back and forth. "We used to lose soft copies and waste time locating old contracts. Now every signed agreement is digitally stored securely in our CRM and Google Drive," Ari said. "It reduces risk and administrative effort dramatically."
Another unexpected yet critical benefit Ari noted was a reduction in contract negotiation delays. "Previously, recipients frequently tried negotiating terms because the documents were editable formats like Word or unsecured PDFs. It slowed the signing process significantly," Ari explained. "Now, we send secure digital contracts via Annature, and clients typically sign immediately, saving considerable negotiation time."
Furthermore, Annature streamlined the entire contract management workflow for Tall Bob, simplifying internal processes significantly. "When a document is signed, Annature automatically routes it to the appropriate team members—sales reps, account managers, and myself," Ari shared. "Our account manager immediately sets up the new client in our platform, which previously required multiple emails and caused inevitable delays. It has enhanced our internal communication, ensuring nothing slips through the cracks."
Ari also appreciates the subtle yet powerful features Annature offers, like branded SMS notifications. "The branded SMS sender ID is hugely beneficial. Our customers see a familiar brand name rather than a generic number," Ari said. "This adds credibility and enhances customer engagement."
Reflecting on the decision to adopt Annature, Ari concluded, "Choosing Annature has significantly boosted our operational efficiency. It streamlined contract handling, cut administrative delays, and accelerated client onboarding. For us, the real benefit isn't just faster signatures—it's the profound business-wide impact that Annature continues to deliver every day."
